Current release

v.9.3. 13.11.2022

We've added a new type of calculation - CJM, which associates unit-economics metrics with customer needs identified through research and placed on the customer journey map.

Minor bugs and errors fixes.

v.9.2. 10.01.2022

Revised the idea of using an average order value in models. First of all, this solution will allow you to optimize the subscription price if the product has several plans. Added a tool for designing tariff plans that take into account the subscription price and the share of customers using this plan.

Metrics names changed: AvP→AOV, CAC→CLTC, CPA→LTC.

Minor bugs and errors fixes.

v.9.1. 06.11.2021

A small addition related to the ability to copy someone else's calculation. Now if someone has shared with you any calculation, you can click "Clone to yourself" and this calculation will appear in your profile.

v.9.0. 01.09.2021

A fully upgraded product. This release includes a complete replacement of the service's mathematical apparatus, calculator interface, website and Calcnomics section.

List of updates:

• Math
  1. Funnel structure can be set.
  2. COGS, 1sCOGS cost structure can be set.
  3. AvP structure can be set.
  4. Automatic recalculation of metrics UA-C₁→B, UA-B→C₁, B-C₁→UA, CPA-UA→AC, CPA-AC→UA, AC-UA→CPA, etc.
  5. Optimisation and search for limit values of metrics considering any structure of C₁, COGS, 1sCOGS.
  6. Analysis of the unit economics model on 20 parameters.
  7. Calculation of IRR and NPV in P&L with bank rate and investor's share.
• Interface
  1. Any number of calculations can be handled simultaneously.
  2. Automatic saving of calculations to the cloud, no more worrying about the data.
  3. Copy, delete and paste selected rows, data can be transferred between calculations of the same type.
  4. Commenting on the calculation cells.
  5. Change the size of the cells in the calculations.
  6. Working with P&L as a separate document, optimising metrics is available directly from the document.
  7. Optimise charts in P&L and simplify switching between them.
• Other
  1. A large number of minor improvements to the interface and beyond.
  2. Minor bugs and errors fixes.

Old versions

• 27.06.2021
  8.5
  ARPC/ARPU → CLTV/LTV.
• 09.12.2020
  8.4
  New based model calculator with speedup optimal model finding for metrics. Minor bugs fixes.
• 08.08.2020
  8.3
  New mixed model calculator with optimal model finding for metrics. Minor bugs fixes.
• 06.07.2020
  8.2
  Export to Google Drive and Import from MRRly. Minor bugs fixes.
• 25.06.2020
  8.1
  Minor bugs fixes. Added three new variables to P&L formulas.
• 20.06.2020
  8.0
  Formulas (Excel likes) and optional costs in P&L. Minor interface update.
• 29.05.2020
  7.4
  Saving and sharing you P&L plans.
• 01.05.2020
  7.3
  Improvements in P&L roster (clone data).
• 02.04.2020
  7.2
  Minor bugs fixes.
• 28.03.2020
  7.1
  Fixing the CR output error in P&L as well as eliminating the bilingual error.
• 07.03.2020
  7.0
  New ue-based P&L planning tool with analysis.
• 10.01.2020
  6.6
  CSV export for base model.
• 10.01.2019
  6.5
  New mobile version.
• 19.08.2018
  6.4
  Minor bugs fixes.
• 31.07.2018
  6.3
  PnL plan from unit-economics.
• 29.06.2018
  6.2
  New efficiency window of calculation.
• 19.06.2018
  6.1
  International languadges support and minor bugs fixes.
• 05.01.2018
  6.0
  Global updating of the interface, updating formulas for calculating the optimal model, changing the basic mathematics, now COGS becomes compound and has a part in percentages, and a part in the fixes values. In addition, also AvP is now composite, takes into account the number of goods sold and the average cost of each product (useful for e-commerce)
• 10.12.2017
  5.9
  Allowance for boundary conditions when calculating the optimal configuration.
• 24.11.2017
  5.8
  Minor bugs fixes.
• 20.10.2017
  5.7
  Step by step calculation of effective configaration for base calc.
• 19.10.2017
  5.6
  Minor updates, bug fixes.
• 21.09.2017
  5.5
  Finding effective configuration for bas calc.
• 21.08.2017
  5.4
  The new basic calculation interface, you can now give names to each line, as well as enter values Acquisition Cost, the value of the CPA is calculated automatically, the old way works the same way CPA. You can sort the rows by dragging.
• 07.08.2017
  5.3
  We have completed migration to php7 and that means our service will be faster and more stable, moreover we now use SSL sertificate for ueCalc.
• 23.07.2017
  5.2
  Collaborates work whith your calcs: sharing and chat.
• 18.07.2017
  5.1
  Small updates and bugs fixes.
• 16.07.2017
  5.0
  The opportunity to do calculations of mixed models of economy is added. Now you can analyze such models as advertising or leadsgen-model, consider marketplaces or classified.
• 12.07.2017
  4.4_β
  Added the ability to using COGS as a percentage of AvPrice. Corrected minor errors in the output of Efficienty, as well as in the requests for the Goal (Analyze tool and AvP Tool), instead of the GP, Contribution Margin is displayed. Other minor edits.