At first view, it might seem that ueCalc is just like a spreadsheet solution such as Excel or Google Sheets. In fact, just looking at these screenshots makes it hard to avoid the idea that we are dealing with yet another spreadsheet solution that differs from its big-name counterparts in the worst way.
All this being said, it should be understood that ueCalc is a specialised solution which emerged after numerous attempts to assemble a universal table in Google Sheets which allows the modelling of unit economics not even of most business models, but more or less tolerably of the simplest cases of subscription models. However, it was not possible to take into account all the features of different business models.
In addition, compiling a model as a simple line in Excel or Google Sheets in order to calculate the Contribution Margin using the formula CM=UA×(LTV-CPA) is not a difficult task and spreadsheets are perfectly capable of doing it. When it comes to finding the optimal configuration of metrics, taking into account market constraints and restrictions caused by the team's competencies, there are immediate difficulties, whereas ueCalc was originally designed to solve this problem.
|Calculate formula CM=UA×(LTV-CPA)|
|Duplicate the calculation row|
|Enter values in cells containing formulas and recalculate linked metrics|
|Add additional steps to the conversion calculation|
|Add variable cost accounting (fixed amount and as a percentage of the average price)|
|Find the metric upper limits for achieving the Goal Contribution Margin|
|Find optimal metric values to achieve the Goal Contribution Margin, subject to constraints|
|Find optimal metric values to achieve the Goal Contribution Margin, subject to constraints, and make a step-by-step report|
|Forecast P&L for any period from 1 month to 100 years|