UA — User acquisition. The number of Users we acquired. It shows how many Users learned about our product through different marketing strategies. For example, how many visitors came to the site through the search engine advertising or how many companies we contacted by the cold calling.
This is demo version where you can work only with a certain set of metrics. All metrics will be automatically changed to certain ones. In all calculations only set metric values are used. You can only change market conditions to find an optimal model. Get the paid version to have an access to the whole set of functions.